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Top 3 holiday marketing strategies

During the holidays, it’s important to keep in mind that marketing strategies and trends may need to be adjusted. Continue reading → The post Top 3 holiday marketing strategies appeared first on...

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Market better by understanding customer habits

Not only should a marketing team have access to customer purchase history, but they should use that information to market accordingly. Continue reading → The post Market better by understanding...

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How to successfully deploy marketing automation

As businesses look to find new customers, many are evaluating marketing automation for improved lead generation and revenue growth from more sustainable strategies. Continue reading → The post How to...

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Best ways to spring clean databases

Companies holding onto poor quality data may be unintentionally lowering the effectiveness of their marketing strategies and costing themselves valuable resources. Continue reading → The post Best ways...

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Tips for effectively marketing to senior citizens

Companies can employ the same marketing techniques online and offline that work best for acquiring mature customers, and understanding a few simple strategies can help businesses reach older...

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RFM basics vital to sales productivity

The RFM analysis, or recency, frequency and monetary value, has been an essential technique for customer information in the database marketing world for ages, but so many marketers continue to forget...

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To buy, rent or build? Understanding consumers is key when making the decision

Building, renting or buying lists can be a difficult decision for many small businesses, but keeping the target audience in mind can help companies make the right decision for them. Continue reading →...

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How social media influences database marketing

Social media has dramatically effected database marketing. Continue reading → The post How social media influences database marketing appeared first on Infofree.

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3 database marketing best practices

Adopting a few best practices for database marketing management can prevent marketers and sales teams from losing lead conversions and keeping the database up to date with the target client base....

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Finding a new sales lead is great, but keeping a current customer can be...

Small business should remember to balance their marketing initiatives between finding new leads and maintaining existing customers. Continue reading → The post Finding a new sales lead is great, but...

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Writing email copy for skimmers

In email copy, you have to write as if every word will be read because there's simply no margin for error. Continue reading → The post Writing email copy for skimmers appeared first on Infofree.

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Identifying bad direct marketing habits

For nearly every good marketing practice, there's an equally bad one. Continue reading → The post Identifying bad direct marketing habits appeared first on Infofree.

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One Small Step For Your Landing Page

Your marketing team is striving to generate high-quality leads and has worked on excellent content of your lead generating strategy. Now to remember landing page is an essential factor to provide a...

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Holiday Marketing Time Has Arrived

Holiday Marketing in Lead Generation The holiday season brings to mind decorations, family, friends and much more. But recently the holidays have evolved into a billion dollar industry and it’s time to...

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Advertisement Strategy Blitz

Your Advertisement Strategy With ten months gone by, you’re looking at how to make the best use of your entrepreneurial energy. In this world of advertisement strategy blitz, it’s best to optimize and...

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Expert Marketing – Desired Results

                                                                                          … Continue reading → The post Expert Marketing – Desired Results appeared first on Infofree.

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Feeling Lucky?

  Email Luck Thanksgiving Week is here. The annual event is about not only turkey but also giving thanks for what your business has. After watching the trends and doing diligent research, our experts...

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Cyber-Marketing: Wrap It Up

  The Starting Point With Thanksgiving and Black Friday behind us, the holiday season is gearing up for a full blast till the end of the year and ushering in a new prosperous year ahead. Starting as...

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Max-Out Marketing in December

  Maximum Use of This Festive Marketing Month   2018 is at the exit-month: December and time to give all the year-long content a new lease of life so your marketing strategy can cap it all in these...

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Year-End Prospecting Goals For 2018

Prospects & Gratitude Summation for 2018   All of 2018 your team has been making efforts to post and engage with prospects. Now is the time to remember to engage with those who reacted to your...

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